Our Story

Hiya story began with a simple question – why can’t we buy streetwear that is as comfortable as it is stylish? It didn’t take much research to understand that we needed to invest in the quality of our materials, and to make comfortability as important as design. We want to create apparel that retains its essence and charm well after the first wash. Our story is just beginning, and we want you along for the ride, because Hiya is for us, it is for you, it is for all women.